Brand Design
The following projects focus on the re-design of established brands. Both include logo design, packaging, and an overall change to the brand aesthetic. The designs’ goals are
to elevate the company and take their products to the next level.
Green Chef
Green Chef is a subscription-based meal kit service that emphasizes healthy eating through easy-to-prepare meals. The rebrand includes a new identity, packaging, and online applications. While the current identity’s typography and packaging work in certain ways, the cutting board graphic associated with the identity is confusing and unclear. The themes of the brand are also quite like that of their competitors, causing the brand to blend into the others. The new identity stands out from the many competitors and incorporate themes more closely related to the product: healthy, simple foods. The new identity remains aesthetically pleasing and consistent in any context or on any platform.
Blue Bell Creameries
Blue Bell ice cream is a staple in any southern home. Established in 1907, the illustrated logo has changed little since its creation. While a successful brand, a new look could revamp the company and bring a new energy to its products. The new logo maintains the illustrated aspect of the original through a more modern rendition of the dairy cow. The packaging highlights each flavor with a unique color palette.
